I like the idea, please give it more tinsel!
Everybody's saying it, and now I am too: put an easier tutorial in the game. Waiting for the user to his space or something before running the "this absorbs that" video examples would help; I kept going to a tutorial page and immediately some purple thing eats some orange thing before I could even look at what shapes there were.
Naming the criterion for winning explicitly would help too; it's "side A gets a piece that's so big side B has no way of building anything to eat it," isn't it?...
Also, a little sound would be nice. Nothing flashy, but, I dunno, some soft beeps or slidey noises or something when a move is made.